Case Study
Guided Discoveries
Guided Discoveries is a coaching service that offers both individual and group options for personal growth and discovery.
The site had been started by a consultant, but never finished, and the owner needed to get their web presence live. Information about the business’ offerings wasn’t clear, making it difficult for users to select the service that best fit their needs. There were no brand guidelines, and some content sections, such as Resources, were set up very manually making it hard to add or edit content without a heavier design lift. A key goal was building the site in a templatized way that simplified ongoing maintenance for a non-technical client.
Services: Basic brand guidelines (font hierarchy, color palette, mood board), Information Architecture, UX & UI, grey box wireframes, full site build. copywriting, automation.
Before
After