Community service.
Melanie applies her professional skills in helping small companies and 501c3 organizations optimize their digital presence and achieve donation, sign up, and engagement goals at low- or no-cost. Automating workflows and optimizing the user journey makes an impact on operations for these businesses.
Case Studies
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![Walking Our Talk Website]()
Walking Our Talk
Analytics & user journey audit, product strategy, roadmap, Information Architecture automation, copywriting, design system.
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![Berkshire HorseWorks Homepage]()
Berkshire HorseWorks
Business strategy, site audit, Information Architecture, UX&UI, re-platforming, full site redesign, copywriting, business strategy, operational support.
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![Guided Discoveries Homepage]()
Guided Discoveries
Brand guidelines (font hierarchy, color palette, mood board), Information Architecture, UX & UI, grey box wireframes, full site build in Wix. copywriting, automation.
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![Music In The Berkshires]()
Music In The Berkshires
Consultancy, usability, monetization.
Testimonials
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Melanie's invaluable feedback played a pivotal role in refining the design of Music in the Berkshires before its digital launch. Leveraging her extensive experience in technology product management, she adeptly identified opportunities to enhance the site's usability and drive greater user engagement. The site's clean and intuitive interface, a testament to Melanie's insights, has garnered frequent praise from users. As a result, Music in the Berkshires has experienced remarkable growth over the past year, becoming a viral hub for Berkshire County residents and visitors to find the live music that brings them joy.
Mark Greenlaw, Founder, Music in the Berkshires
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As Executive Director of a small nonprofit, I have deep gratitude for Melanie's ability to offer suggestions and implement changes to our existing website while maintaining the feel of the organization. The user experience was simplified and our organization's ability to utilize and make content changes to the site without further tech support were invaluable. Her use of our website analytics was really helpful in improving the site and in teaching me how to use them going forward. Melanie is quick, responsive and thorough. I greatly appreciated how she sends recaps in writing after each meeting and also stating the next steps we agreed to. Even more, Melanie's enthusiasm and energy for website work helped me to feel energized and excited about our work together.
Deb DeMarche Carusone, Executive Director, Walking Our Talk
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Melanie reached out about volunteer opportunities with Berkshire HorseWorks and jumped right in! I mentioned in passing that our website was hard to update, and before I knew it Melanie had created a full strategy for how we could improve our site. She went through every page of the site, asked questions, and made recommendations with clear explanations as to the value they provide. She took the time to understand what our organization does for the community, so she could properly relay our mission and offerings via the website, and I really felt as if she cared about the work she was doing. Melanie set us up with a new site that feels modern, clearly delineates what Berkshire HorseWorks does, and is easy to update when we want to add new programs and events. Melanie is incredibly strategic and thoughtful in her approach when she evaluates the needs of the organization. She is not afraid to push back when she has a conviction about a particular direction and always backs that opinion of with a valid strategic plan. I appreciate her professionalism and kindness in her approach. She has been a valuable asset to our team and helps us connect with our visitors and community!
Haley Sumner, Founder and Executive Director, Berkshire HorseWorks