Music in the Berkshires aggregates local music events across a number of genres and venues. While live music is massively popular in the area, prior to the site’s launch there was no comprehensive resource. The site also promotes musicians and venues to encourage economic development in the area.

Founder Mark Greenlaw reached out during site development asking for general feedback on the site. A full audit resulted in recommendations across IA, user journeys, design and Search functionality - as well as future thinking about what the site could look like if it were ever to support ads.

Services: Consultancy, usability, monetization.