Walking Our Talk fosters a culture of trust, connection and support that nourishes individual purpose and builds stronger communities. It encourages women and female-identifying individuals to come together and liberate their potential.

The WOT site had far too many pages, many of which were very specific and sat empty at most points throughout the year. The content didn’t clarify the goals and offerings of the organization, and the Events Calendar was hard to use - problematic for an organization whose main KPI is event signups. Using their behavioral Analytics and an audit of the existing site, the navigation and many user journeys were simplified. Content highlighting the organization’s purpose and upcoming events were brought front and center, and the design styles were simplified and, where possible, made more modern. New copy was written for the entire site, and the Team and Events sections were automated so future maintenance is seamless.

Services: Analytics & user journey audit, product strategy, roadmap, Information Architecture, automation, copywriting, design system.

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